How epic storytelling compelled me to watch an ad
How often do you watch an ENTIRE ad on YouTube, without hitting ‘Skip ad’ after the requisite five seconds of playback are up? For me, the answer was never… until I experienced Chris Hadfield’s ad for MasterClass. Read on to see why this ad captivated me, and what we, as product leaders, can learn from it about the power of telling a darn good story.
