Conjuring up a touch of COVID-friendly Halloween hocus pocus
Halloween is only about two weeks away and it’s clear this year’s celebration will be unlike any other. In past years, our family walked to a block party a few streets away. My husband and I stood shoulder-to-shoulder with our neighbors and admired the elaborate decorations, while our kids went trick-or-treating down each driveway.
We didn’t want Halloween to end up as another casualty of 2020. Halloween is one of the kids’ favorite holidays and they’ve already missed out on so much in the last six months that we really wanted to make sure that Halloween still has a little magic this year. I realized that I could take my PM wand out and “solve” Halloween, just like I would any other user problem. Read on to hear about how I used product principles to design a magical Halloween experience, with a COVID-friendly twist.
